Over the course of the next year I brought the Jada Blitz brand to life using environmental design strategies, local marketing campaigns, community events, social media marketing, and more. We expanded their sister company, Balanced Body Foods, to an eat in cafe and delivery service with four locations in the Western New York area and launched the lifestyle brand, Justin Draper Fitness, to appeal to members of the club. Between the summers of 2019 and 2020, Jada Blitz Fitness grew from 100 members to 1,500+ members and Balanced Body delivered over 3,000 meals to customers on a weekly basis.

Branding the New Space

The new Jada Blitz facility included a shake bar, a cafe, a clothing and supplement store, two group fitness rooms, a cycle room, a cardio deck, a weight room, various offices and meeting spaces, and two locker rooms complete with saunas and showers. It was important that each space was distinct to its purpose while staying in line with the Jada Blitz guidelines.

It was my personal responsibility to create the signage, murals and way finding systems for each space in the facility along with any additional print or digital accessories needed. Signs were rotated and updated as needed based on events, availability or sales.